1. General Site Analysis:
Both “harlem.sottocasanyc.com” and “brooklyn.sottocasanyc.com” should undergo an in-depth site analysis to assess the current organic traffic, user experience, and any technical SEO issues. It’s critical to compare how each subdomain performs in its respective neighborhood, identifying what keywords and content bring users in.
2. Organic Traffic Analysis:
Identify the main sources of organic traffic for each subdomain. For example, if Harlem’s subdomain attracts 80% of traffic from Google, it could reflect strong local search visibility. Compare this with Brooklyn’s subdomain, and analyze traffic from secondary sources like Bing or Yelp, which could differ based on neighborhood user preferences.
3. Keyword Analysis:
Conduct a keyword analysis for both subdomains, focusing on relevant local terms:
- Harlem Pizza Restaurant: Popular keywords might include “best pizza in Harlem,” “Harlem pizza delivery,” or “Italian restaurant near me.”
- Brooklyn Pizza Restaurant: Common phrases could be “pizza in Brooklyn,” “Brooklyn pizza slice,” or “Brooklyn pizza delivery.”
These keywords should be mapped to specific landing pages or optimized content across both subdomains. Using local modifiers like “Harlem” and “Brooklyn” alongside general terms such as “pizza” or “Italian food” can help dominate local search results.
4. Content Strategy:
Develop a targeted content strategy for both subdomains:
- Harlem: Create content such as “Top 5 Pizza Places in Harlem,” featuring the restaurant, or blog posts that dive into Harlem’s food scene.
- Brooklyn: Consider featuring articles or local event posts about Brooklyn pizza history or local gatherings at the restaurant.
Both subdomains should prioritize creating content that resonates with the local community, such as:
- Local event sponsorships
- Special offers for neighborhood residents
- Seasonal or cultural content specific to the area’s demographics
5. Backlink Profile:
Building backlinks from local websites, blogs, and directories (e.g., local event sites, food bloggers, and neighborhood guides) will boost each subdomain’s visibility. Ensure both “harlem.sottocasanyc.com” and “brooklyn.sottocasanyc.com” have distinct, high-quality backlinks from authoritative local sources.
Localized SEO Recommendations:
- Google My Business Listings: Ensure both locations have fully optimized Google My Business profiles. They should be updated with current hours, menus, special offers, and location-specific information like customer reviews.
- Schema Markup: Use local business schema to mark up critical information, such as address, phone number, and opening hours, for both Harlem and Brooklyn locations.
- Mobile Optimization: Given the local nature of the searches (often done on mobile), ensure both subdomains are fast and mobile-friendly.
- Customer Reviews: Encourage reviews from Harlem and Brooklyn locals. Positive reviews are a strong local SEO signal and can significantly improve rankings.
- NAP Consistency: Ensure that Name, Address, and Phone Number (NAP) are consistent across all platforms for both locations, including citations in local directories.
By focusing on localized SEO efforts tailored to each neighborhood, you can significantly increase organic visibility for both Harlem and Brooklyn locations, driving more foot traffic and delivery orders.
Would you like to dive deeper into one of these strategies or customize the approach further?